Before making purchase decisions, up to 80% of customers search products and services online. This last year alone was an increase of 20%. 60% of users start searching for goods and services using online search engines like Google and Bing. Based on my report, people completed 60% of the thought process before they are ready to talk to anyone regarding purchasing. It is this part of the thinking process (at the research stage) that your content needs to deal with their needs, doubts, and sufferings.
As a digital marketer and content writer, we will talk a lot about customer travel and marketing funnels. why? As mentioned earlier, 60% of customer's trip has already been completed before contacting the customer. Stronger inbound sales funnels can increase revenue, so in order to make the sales staff's work easier and more productive, by fostering prospective customers with content that follows the marketing funnel's position, you can maximize sales by up to 20% It can be improved.
Customer's journey
A typical customer journey has three phases. Your content strategy needs to correspond to each stage using articles and other content corresponding to each stage. The first stage is consciousness. This is what your potential customers are looking for "who" answers, education, data, and may fit their needs. Next is the evaluation stage. Here, your potential customers and customers will decide "why" or "if" that suits their needs. Next is the decision or purchase phase. This is where I understand the "way" to become a customer. So, you should answer your question, to whom, why and how.
1. Great content attracts leads
As people start online searching for goods and services, your content can attract them with posts, videos and social media posts to deal with pain, answer questions, and educate. They will resolve your problem and will recognize you as an option to start trusting you and your company have their experts. You become a person going to them for advice and answers to their challenge.
2. Great content to transform perspective
This is an indication of the content to the potential clients, why you are the best, and that they are experts they need. Guide, customer's voice, FAQ, video, white paper are the options at this stage. Here, build a relationship and establish a trusting relationship between the audience and your brand.
3. Great content closes more clients
At the decision-making stage, people are looking for ways to become your customers. The offer at this stage and the call to action phrase have a big impact on the conversion. Valid content types at purchase stage include case studies, free offerings, demonstrations, and product documentation.
Every business will have a different sales funnel sculpted on its own customer trip. By deepening customer understanding, developing digital marketing funnels around the industry and unique buyers, creating content that "fits" your needs at every stage of your journey, attracting and converting more customers You can close it.
That is not all. At the White House Consumer Affairs Bureau, it turned out that it costs six times more to acquire new customers than maintain existing customers. By using a solid grassroots on planned digital follow-up activities and customer service best practices, customers can be delighted by exceeding customer expectations. This is where your best and cheapest advertisement starts: introduction and verbal.
