A Facebook study done on the impact of posters that included images saw an average of 53% more likes, 104% more comments and 84% more link clicks than posts without them. Overall, posts with images saw 120% more engagement than text-only content.
Since December 2013, Instagram downloads grow by 25%, resulting in a stunning 75 with Instagram, smapchat and mobile devices skyrocketing, photo apps including Instagram, Snapchat and Vine average a higher number of downloads. It is expected that the amount of by year & # 39; s end.
These stats speak to a big truth: imagery compels people to interact. The more to see and share, the better. The following are a few guidelines That will be contribute to a company & # 39; s success.
Tell a Story
If advertising a product, how-to videos and pictures demonstrating its will will help a customer decide if it & # 39; s something they could use. A brand or service? Highlighting the quality of customer care over competitors will persuade consumers to make the obvious choice. Viewers need to see the competitive advantage a brand has over other companies in the market before taking action.
The company sells athletic shoes and clothing yet their avenue athlete in-training or discussing their fitness mantra. What Nike does not say but wants viewers to infer is that these athletes owe It is more effective to show, not tell.
Avoid Stock Photos
Stock photos come in handy for the occasional blog post or email blast, but consumers will be connected to a brand if the images reflect their real-life experiences with a product or service. team, but freelance artists and illustration software can be just as effective in a more affordable way.
Whether a company launches an email marketing campaign or distributes pamphlets at a tradeshow, they can incorporate If people receive materials clearly associated with a company, the brand automatically appear organic and unique.
They can make everyday people in their adverbs, but they make more of an impact on buyers when it & # 39; s someone recognizable. It 's as simple as this: if they like the athletic wearing Nike, they' re like wearing Nike, too.
Evolve Your Brand
As a company grows, their reputation will, too. Tradeshow exhibits, social media posts and email marketing campaigns are channels where imagery can demonstrate the innovation and expansion happening behind closed doors.
Even more, an updated logo or motto geared toward current trends will show effort to remain relevant. The appearance and delivery of images and other visual aids will reflect the capabilities of a brand and draw in more users.
"Just Do It," They keep things fresh by sponsoring current (Nike started as a small small American footwear company in 1964 and has since evolved into an international, consulting with the trademark swoosh logo along with the motemaking celebrities and following popular sporting events. The brand has mastered meaningful advertising through visual appeal.
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