If you aim for visitors. If you aim for visitors. If you aim for visitors. to take a specific action off your your hand, if you are looking to maintain your website (such as: calling your freephone number, clicking affiliate banner links, filling a lead form) then the high bounce rate may be appropriate and even warranted. Your visitors within your pages are as they are drawn by the content, the experience and the products and / or services offered, then it & # 39; s time to consider the following action points:
1. Page load time: is this optimized?
Google likes fast sites, so much that it is moving towards what is known as & # 39; mobile first & # 39; index.
On desktop, anything taking over 3 seconds to load increase the chance for a bounce off by 60% or more. Let 's not forget that on mobile , we are talking about a 2 second load time or less. Satisfied a 500 ms connection speed delay results in up to a 26% increase in frustration and up to an 8% reduction in engagement. Sites that live by conversion rates such as ecommerce websites, suffer huge losses with shopping cart abandonment due to delays in page loading.
Some strategic factors to keep in. Mind include an investment in a better host, enabling site compression of HTML / CSS files, optimize images and enable browser caching.
2. Eliminate sidebars, popups, banners
Addition, Google has already started, Google has not started because it is certainly backfire due to your visitors being overwhelmed and cause them to bounce. penalizing mobile sites with intrusive pop ups.
You must have your visitors enough time to engage with your content before any newsletter sign-up offers or other promotions are being pushed.
3. Website structure
Also, you website is not easy to for the information they have is multi-level hierarchical structures. Ambiguous content can be a pushing force, making visitors click away from your website and switch to a different website.
The text of your website & # 39; s content must be legitimate. Text size and the contrast between the background and font colors must focus on readability.
Your visitor should be able to find what they are looking for in less than 5 clicks once they land on your site.
Four. The world is going mobile
Accessing the web primarily from mobile devices is increasing every year with over 63% of search queries coming from mobiles.
With this in mind, do not force your visitors to bounce and take their business elsewhere just because your site is not optimized for mobile devices.
This issue should not be underestimated and can resolved (understandably at a reasonable cost sometimes). A streamlined mobile experience is priceless and your bounce rate will definitely improve.
Five. Tackle those 404 and 410 pages
When pages are moved or removed completely from a site but still indexed in Google search results (possibly due to incorrect use of Robots.txt and / or the no index tag) a user may land on a 404/410 page (the first indicating that The pure annoyance of reaching such a page causes the visitors to bounce off the site.
It is also a good idea to ensure that you have created a custom 404 error page with a search function and an HTML sitemap of the website, so that users have the option to locate what they were looking for to begin with.
A few closing words
It is important to understand the bounce rate which order to minimize the bounce rate it is clear that well designed websites with high quality content designed to engage With users keeps them coming back for more. back to your website back to more. You have the chance to bring your audience back ; just make sure you are taking all the necessary precautions as indicated above so that you minimize losing the audience.
