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 Country branding by franchise enterprises and overseas Filipino workers -2

Country brand through franchise business

So Max, Chow King, Jelly's Grill And Red Ribbon I am in the United States. Baliwag Lechon Manok and Lympo It is in Singapore. Ginger cookie With Thailand Island souvenirs In Singapore, Gordy rack In Canada; Potato corner In the United States, Panama, Indonesia and Malaysia, Fiorrer Malaysian ice cream; Pancake house It is also in Indonesia. Of course, we have Jolybee This has spread not only to the US market, but also to other parts of the world. Baiyad Center I am still in the United States.

wait! Do not you have a goose pimple when you are reading this? The Philippine franchise has established a new ground and has established a business in the Philippines. The Philippines now admires the long-awaited worldwide community, in particular the name of the business. More and more Filipino entrepreneurs have a high spirit of exploring the world and conquering it. Meanwhile, there are Filipino people who are also residents of various countries who are starting business and returning to that country now.

An example is as follows. Ting Hao Dimsam, In Vancouver, Canada, it starts with a couple of young Philippine migrants and spreads to various parts of the big city. All Filipinos watching these brands will automatically look long, look good, smile and be proud of to friends. It is wonderful to project Filipino hospitality and Filipino warmth to these brands as well. Well, I call it our unique brand. Philippine hospitality is a legend, family relationships tightly bound from kindergarten to tomb are also legendary.

Franchise like Singapore's brand Pan talk, toast box) , Korean brands ( Face shop, Samsung, Etc.) and Japanese brands ( UCC, Yoshinoya, Etc.) inevitably bring them the characteristics of the origin country. This is a way to attract tourists to visit the country we love. As fast food chains conquer foreign coasts, they inevitably will convene more tourists to our coast.

What is the brand of our country? Is that what we eat? So, it can be adobo. Or is it a dried fish? I think ADVO We will issue a better statement and bring our originality. To all families ADVO recipe. Every restaurant has a secret ingredient, does it eat more garlic or vinegar? What we eat is part of our country's brand. Like Kimchi Korean people are sushi and Japan is sushi. Adobo must be Filipino.

Next is our TV program and Telenorus. Is it global as much as Ternebella in Korea? Alternatively, we should make use of the proud singer like Lea Salonga and Charice. After all, they are already global talent.

Bohol and Boracay have our beach, Palawan has a basement river, it is one of seven natural wonders now. Are we branded as islands of the Pacific? There are other beaches around the world, but we always insist that we will be the best.

Considering all these products in the Philippines, I think that our brand is really ours. Our overseas Filipino workers (OFWs) are well loved if they know the details. They bring good habits of diplomacy, warmth, and loyalty to them. So, our OFW is really the ambassador of our brand so that we can make Philippine brand global level. We have a chef in the Philippines in the White House. We are taking care of the nanny. We have sailors skillfully handling the skills of the sea. There are personality like Singapore based RBC HYZON, Hong Kong radio DJ, Michael Kuya Mike, Federico Taita Kelly Paragas. They are proud to be Filipinos. All we need to do is tell the message to all these ambassadors: the Philippines is ready to welcome you.

I recently read the government through government agencies like the government DTI, POEA And OWWA I will promote a learning series to teach OFWS how to become an entrepreneur. I am convinced that many Filipino experts will volunteer and work with these agencies. One of the noteworthy things is that Filipinos have this characteristic called Street Smart. We are fast learners and we can concentrate on all energy if we really want it. I am praying that we have already made a great progress by finishing the show's attitude and hopefully will make real progress. Sometimes I see the launch of the project as a photo opportunity or only as a media of other format. After that, I will forget the progress report. I believe I will start asking for change. It all needs to be started by us. Then spread the circle of our family and friends and infect it, please believe that country is currently progressing.

These franchise officials stated that most people are overcoming obstacles and proved that a Philippine company succeeded in embedding our national flag in this country. They deserve a round of applause without doubt.

No matter where everyone in the world goes, I am convinced that my fellow Filipinos are always working. In fact, in Hong Kong, Singapore, the Middle East, merchants have learned to speak the Philippine language! One problem we have is that foreigners have two major difficulties in recognizing Filipinos. One is looks. We are all mixing Spanish, Chinese, Malay, and other foreign blood. Foreigners often ask whether they came from Malaysia, China or Spain. The other is an era when foreigners think that the Philippines is a place where young fountains exist.

Every Filipino has the ability to finish any hardships. Despite the spiral price so far, Filipinos can smile our face and then even make jokes. We are a peaceful race that loves people and we always have mutual sympathy. Looking at the Easter Mass TV broadcast of Pope Benedict XVI, the camera mentioned a Philippine and had a sweet smile when greeting in Tagalog. Either the Philippine tourists, pilgrims, Roman religious studies were touched!

The next time you travel and see Kabayan tap his shoulder and say you are doing a Great Brother!




 Country branding by franchise enterprises and overseas Filipino workers -2


 Country branding by franchise enterprises and overseas Filipino workers -2

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